Chrysanthemums on a weathered purple
The ground reads like old painted plaster in shades of plum and mauve, with pale pink and white blooms gathered up one side and along the hem. The blooms are drawn softly, their outlines allowed to blur into the ground behind them, so nothing about the print looks sharp or new.
Why you'll love the Violet Dress
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Placed floral spray: Flowers cluster to one side rather than repeating evenly, giving the dress a front.
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Mottled purple ground: The uneven colour gives a depth that a flat dye cannot.
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Sleeveless, round neck: Simple at the top, which is what a print of this size needs.
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Side-seam pockets: Handy for a phone when your hands are already full.
Grey, cream and soft gold all sit comfortably beside this shade of purple, and a pale straw bag supplies all the contrast it needs.
The size guide will help you land on the right size.